Episode 32

Mixed Martial Arts & the UFC w. Rolling Stone’s Jack Crosbie (pt. 1)

Published on: 21st February, 2025

Mixed Martial Arts (MMA) rose from obscurity into being the third most popular sport on the planet. How did such a violent, oft-frowned-upon sport become so popular? And how did Dana White come to so dominate the sport via his Ultimate Fighting Championship (UFC) brand? This is a multi-billion dollar sport that you may not ever have heard much about.

Join us as we explore this fascinating business with Rolling Stone contributor Jack Crosbie, himself an MMA hobbyist. This is part one of a two-part episode.

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About the Podcast

Riches and Power
The history of the things that shaped our world.
Listen in on interviews with world-renowned experts exploring the forces in history that shaped the world both then, and now. The topics we explore vary from whaling, to the Roman games, but they always touch on the intersection between riches and power, particularly in business and economic history.

About your host

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Alex Doubet

While Alex is an entrepreneur, his first love was history (AB in History, Harvard, 2010). His studies in history primarily focused on business history, particularly the Industrial Revolution. When not podcasting, Alex is the Managing Partner of a real estate investing fund.